Friday, 10 June 2011

Agrowon- Sarpanch Mahaparishad


Agrowon, the Asia’s first and India’s only agriculture based daily published from SMG had its annual conference with over 1000 young Sarpanch  of Maharashtra in Aurangabad on 10th April, 2011. The Agrowon as a daily reaches to affluent and progressive farmers and decision makers from Agricultural sector of Maharashtra. So Agrowon created a platform through Sarpanch Mahaparishad for these 1000 Sarpanchs to discuss about the developmental areas for rural sector, use of advanced technology in agricultural sector. The event was inaugurated by Hon. Agriculture Minister Mr. Sharad Pawar and it was covered by various TV news channels.




The grand event was sponsored by Mahyco and also supported by Tata Sky and other advertisers.

Property Mahayatra 2011





Given the boom in real estate sector, SMG has created a special platform called Property Mahayatra. The event is actually the meeting ground for the property buyers, sellers and home loan companies. It covers five different cities of Maharashtra and Goa, and in each venue for three days.

This was the third successful year of the event and State Bank Of India was the main sponsor for this year.

Lavanya Sandhya




Maharashtra as a state is known for its rich tradition and cultural heritage. The folk art is an effective way to connect with the local consumers of Maharashtra. SMG created a platform through its Madhurangan club for the brands to engage huge base of local consumer through various cultural programs. The event was called Lavanya Sandhya and held at Pune city and outskirts on 2nd and 3rd April, 2011.
   
Madhurangan Club is again an initiative from SMG. It is an exclusive club for women across Maharashtra and Goa and it has 70, 000+ paid members. The membership is growing every year!

The event was sponsored by Siddhivinayak Builders from Pune. The event had a footfall of 15000 over two days across two venues.

Aisehe 20-30

A stage show for Madhurangan club members on 24th and 25th May in Pune and outskirts. The show was about generation gap, social and emotional development of youth from the age group of 20 to 30 and difficulties faced by them. 


Madhurangan Club is again an initiative from SMG. It is an exclusive club for women across Maharashtra and Goa and it has 70, 000+ paid members. The membership is growing every year!




The title sponsor for the show was Pune’s PN Gadgil and associate sponsor was Guardian Holidays. The event was attended by 5000 women.


Showcase - A four page special supplement

A four page supplement on 26th May, 2011 to cater additional market requirement. Major advertisers were from real estate, Jewellery, education and health category.




Few of them are Goel Ganga Developments, Pristine Properties, Naiknavare Developers, Alard Group of Institutes, Sancheti Hospital, Chandukaka Saraf & Sons Pvt.Ltd.

Akshay Tritya


It is one of the three very auspicious days of the year (Dasharra & Padwa being the other two) for buying gold, property and also starting of mango season,and is celebrated on 6th May.





Sakal came up with 12 page color glaze supplement (with regular issue of 24 pages) on this day in Pune and also ROM with almost all the category were part of this. To name few of the, were CROMA, Dajikaka Gadgil Developers Pvt.Ltd. & Goyal Properties etc.

Gudi Padwa


The Maharashtrian new year is an auspicious day for buying high value items and also witness boom in shopping. It was a 12 page glaze supplement and a four page glaze on real estate called Premium Realtors in Pune.


Sakal all editions came up with a special supplement targeted towards the shopalcoholics which became an aid for them for buying items like jewellery, fashion accessories, garments. The supplement provided an excellent opportunity to advertisers and needless to say that it was a runaway success!


In this supplement we had Sairung Developers & Promoters Pvt.Ltd, Waman Hari Pethe Sons & Parmar Group.

Lagnagaath - A Wedding Special on 22nd April, 2011


Marriage season gave an opportunity to Sakal to come up with a special page in its main edition for the advertisers to capitalize on it. The page was a shoppers’ guide to the readers of Sakal who are in the marriage market.

Needless to say that the response from advertisers were overwhelming!

AGROWON - Charchastra (A Seminar On Better & Efficient Ways Of Farming)


Agrowon is organizing a series of seminars in July 2011 for the progressive farmers of Maharashtra on better farming and use of modern technology in agricultural sector. The opinion leaders, scientists, professors will share their knowledge and expertise with the farmers.
The advertisers can use this opportunity to unlock the huge potential of rural sector by availing of various advertising opportunities.

TG - Progressive Farmers  
No Of Programme - 10-12 (All programmes are organized on a same day ) 
Location – Districts of Pune, Nagar, Satara, Sangli, Kolhapur, Solapur, Nasik , Aurangabad, Nanded, Nagpur, Amravati, Yeovatmal
Expected Audience - 100- 200 farmers.
Duration of each seminar - 2-3 hours. 

For Advertising details, please contact: Sanjay Dekhane(+919822563221)

Sakal Pune Monsoon Festival - 20th June to 15th August


This monsoon SMG is arranging a shopping festival for Pune’s shoppers. This is an opportunity being created for the retailers of Pune, who can use the influencing power of Sakal Newspaper to boost their sales during monsoon.


Some of the attractive advertising packages being created for the local retailers, keeping in mind their budgets and affordability.

Anybody in the retail sector from Pune city must grab this opportunity as there will be some attractive gifts to be given away to the shoppers on daily basis to the shopper and there will a bumper prize too!

The event is planned from 18th June to 31st July 2011.

For Advertising details, please contact: Mahesh Gudate(+919881098306)

Jobz Avenue – A Special Supplement On Every Friday With Sakal Pune Edition

Targeted at walk-in advertisers who are interested in advertising on Fridays to schedule the walk in interviews over weekends.

This opportunity is available to all the advertisers of recruitment category.

For Advertising details, please contact: Bharati Beri (+919011087889)