Maharashtra as a state is known for its rich tradition and cultural heritage. The folk art is an effective way to connect with the local consumers of Maharashtra. SMG created a platform through its Madhurangan club for the brands to engage huge base of local consumer through various cultural programs. The event was called Lavanya Sandhya and held at Pune city and outskirts on 2nd and 3rd April, 2011.
Madhurangan Club is again an initiative from SMG. It is an exclusive club for women across Maharashtra and Goa and it has 70, 000+ paid members. The membership is growing every year!
The event was sponsored by Siddhivinayak Builders from Pune. The event had a footfall of 15000 over two days across two venues.
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