Every year millions of devotees from rural Maharashtra visit Pandarpur(a district in Western Maharashtra) to seek the blessings from their God Pandurang before the harvest season. The distance between Alandi and Pandarpur(approx. 200 KM) covered in 15 days by walking. This is a traditional festival which savvy advertisers have started using it as a platform for brand promotion.
Saam TV, a Marathi GEC channel from Sakal Media Group is telecasting this huge religious occasion between 20th June and 11th July 2011. Already some advertisers like Choudhary Yatra Company, Mahadhan Benself, Autobat batteries etc. grabbed this opportunity to showcase their brands.
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